OUR WORK PROCESS

How we manage your Paid Social

A systematic process from strategy to optimization — every step is measured and continuously improved.

01

Audience analysis & ICP

Map your ideal customer with data — demographics, behavior and purchase intent

02

Creative strategy & production

Ad formats and copy tailored to each platform and funnel stage

03

Campaign structure & setup

Technical configuration of campaigns, pixels, conversion tracking and budgets

04

Continuous optimization

Daily bid management, A/B testing and creative rotation based on performance

05

Measurement & reporting

GA4, Meta Pixel and custom dashboards — full visibility on every dollar spent

06

Scale & expand

Double down on winning ads and expand to new audiences and channels

↶ OPTIMIZE AND SCALE